Modern Brand, Vintage Ad

Red Bull's 1990s "clinically proven" performance claims had zero regulatory backing. A federal court ruled the "Gives You Wings" slogan was false advertising — $13M class-action settlement, 2014. Denmark and Norway banned it. Cardiac events reported. The formula was a repurposed Thai truck-driver tonic. 12.1 billion cans sold last year.

A 3-card late-2000s / early-2010s Apple-adjacent minimalist ad reconstruction for Juul e-cigarettes — clean white, cobalt blue, photorealistic device with the ironic seeding line "Nothing to worry about." Then the $1.7B FDA settlement (2022), class-action verdicts (2023), the internal docs on youth targeting, and ongoing state AG enforcement. Card 3 names Philip Morris's "Blow Some My Way" campaign (FTC-cited 1942) and Viceroy's filter health claims (ended by the Surgeon General, 1964) as the generational precedents.

A 3-card late-1990s clinical pharmaceutical ad reconstruction for OxyContin — the pain relief your patients can trust, with "no habit to worry about." Then the $6 billion settlement. Then the Supreme Court. Then the ongoing state AG enforcement. Card 3 names who said the same thing in 1898 and 1965.